deliver
Renovation of Hua Bao Lou
One of the first specialty shops established in Shanghai after China’s reforms and opening in the 1980s, Hua Bao Lou grew to become one of the city’s largest destinations for crafts and antiques, with a diverse mid- to high-end stock that also included jewellery, paintings and calligraphy. Known for its unique retromodern style, the shop closed for renovation in 2020, with Pico appointed to provide prop production and installation and other services for phase one of the project. Reopened in December 2021, the renovated Hua Bao Lou interior recreates the eclectic traditional-modern charm of the original – very much in keeping with the Ming and Qing dynasty cues of the building’s exterior.
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exhibition
The 4th China International Import Expo
The 4th China International Import Expo (CIIE) takes place in Shanghai in November 2021. Remarkable success at the previous editions has earned Pico contracts for the fourth year. This year, Pico provides services for 20 high-profile brands including Arla️, Covestro, DuPont, GE Group, GE Healthcare, Gensler, HIWIN, Jaguar Land Rover, Johnson Controls, Kulicke & Soffa, Mercedes-Benz, Olympus, Singapore Business Federation, U.S. Grains Council, Yonex and more.
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activation
OPPO at ChinaJoy 2021
The annual China Digital Entertainment Expo and Conference (ChinaJoy) is one of the digital entertainment industry’s true mega events. The show brings together all the latest products and technologies from the worlds of games, animation and esports, making it an irresistible attraction for young audiences.
The 2021 edition was held at the Shanghai New International Expo Center from July to August. Pico has once again been entrusted by OPPO to activate their brand presence at the show, with services including design and build, event management and booth operation.
deliver
‘Wynn Macau Week 2021’ roadshow
‘Wynn Macau Week 2021’ was one outcome of a collaboration between the renowned hotel brand and the Macau SAR Government to rejuvenate tourism by promoting Macau as a destination of choice. Between late March and early June, the ‘Wynn Macau Week 2021’ roadshow visited Hangzhou, Nanjing and Shanghai to take its message directly to a target audience of city residents and visitors.
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exhibition
ChinaJoy 2021
The annual China Digital Entertainment Expo and Conference (ChinaJoy) is one of the digital entertainment industry’s mega gaming events, showcasing products and technologies for games, animations, e-sports and more. For brands who want to reach out to the younger consumers, participating in ChinaJoy, which draws a largely youthful audience, is a necessity.
At the influential show's 2021 edition, Pico was entrusted by Baidu, Ripe Fruit Co., Unity and other brands to activate presences that At the influential show's 2021 edition, Pico was entrusted by Ambition China, Baidu, JD, OPPO, Ripe Fruit Co. and Unity to activate presences that connected with their target customers.
exhibition
Lexus at Auto Shanghai 2021
The 19th Shanghai International Automobile Industry Exhibition (Auto Shanghai) was the first physical A-class motor show to be held as scheduled in 2021. Themed ‘Embracing Change’, it showcased products from 1,000 companies and attracted 810,000 visitors.
For Japanese luxury carmaker Lexus, the show would be especially auspicious, marking the global launch of its latest generation ES saloon as well as the first global showcase of the advanced new LF-Z Electrified Concept. With this in mind, Pico was appointed to both plan the launch event and provide design, build and professional operational services for the marque’s 1,620 sq. m. booth.
activation
Volvo New XC60 Launch Event
In June 2021, Pico helped Volvo create an unconventional product launch event at the Ansa International Convention Center in Shanghai. The new product was the latest XC60, and the event’s merging of artistic elegance and football fandom aimed at boosting its audience appeal.
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exhibition
Polestar at Auto Shanghai 2021
Held from 19 to 28 April, the 19th Shanghai International Automobile Industry Exhibition (Auto Shanghai) was the first physical A-class motor show held as scheduled this year. Themed ‘Embracing Change’, it showcased products from 1,000 companies and attracted 810,000 visitors.
Polestar, a Swedish electric car brand, appointed Pico to provide professional operational services for its Auto Shanghai presence, including developing a mobile app to boost audience engagement with the brand.
exhibition
Auto Shanghai 2021
Themed ‘Embracing Change’, Auto Shanghai 2021 was the first physical A-class motor show to be held as scheduled this year. As a large-scale exhibition that showcased products from 1,000 companies, stringent measures were in place to prevent viral infection, such as e-tickets, face scanning and real-name authentication for entry, and health code and temperature checks.
Pico activated an array of well-known brands at the show, including ARCFOX, Cadillac, Changan Oshan, Dongfeng Motor, Dongfeng Peugeot, GAC FCA Jeep, GAC Group, GWM, ORA, Infiniti, Lexus, Lixiang, Polestar, SAIC Motor, Škoda, WEY, Xiaopeng Motors (XPENG), Zeekr and more.
activation
2021 Yonex Newest Technology and Products Trade Show
Early 2021 saw sports equipment brand Yonex host one of its twice-yearly Newest Technology and Products Trade Shows in Shanghai. As well as introducing the brand’s latest products to dealers, the event sought to raise sales and media exposure via personal appearances by badminton celebrities, including Lin Dan, Ren Chunhui, Yang Yang, Li Zhifeng and Xiong Guobao. Pico was commissioned to provide event planning, design, build and operation services.
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Saudi Arabian Airlines:
- Best Stand Design
- People’s Choice Award
Ex Award Winner: Best Esports/Gaming Experience
- The Omen Challenge: Video Game Show
Ex Award Winner: Best Pandemic-era Campaign
- #TeamStateFarm Football Find
Gold Finalist: Best Hybrid Event Program
- #TeamStateFarm Football Find
Theme Interpretation: Self-built pavilions – Category C (smaller than 1,750 sq. m.)
- Gold: Malaysia Pavilion
Exhibition Design: Self-built pavilions – Category B (between 1,750 and 2,500 sq. m.)
- Gold: Peru Pavilion
Exhibition Design: Self-built pavilions – Category C (smaller than 1,750 sq. m.)
- Silver: Algeria Pavilion
Exhibition Design: Thematic District pavilions – Sustainability
- Silver: Cambodia Pavilion
People’s Choice Awards
- Winner: Peru Pavilion
Best Elements/Details (Exterior Membrane)
- Honourable Mention: Brazil Pavilion
Best Use of Technology (SAWER System)
- Honourable Mention: Czech Republic Pavilion
Best Sustainable Design
- Honourable Mention: Malaysia Pavilion
‘Certificate of Merit’ in the Media and Communication category
- Company with Most Investment Value Award
- Best ESG Award
Pico Hong Kong honoured as an ‘EcoPartner’
HSBC Hex-Live
- Gold: Best Use of Live Streaming
- Bronze: Best Content Creation for a Virtual Event
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
- Gold: Best Digital Integration
HSBC Hex-Live
- Best Use of Mobile – Customer Engagement (Gold)
- Lifestyle and Entertainment (Gold)
- Best Use of Interactive Media / AR and VR (Silver)
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot again
OMEN Challenge: The Video Game Game Show
- Ex Winner: Best Esports Activation
- Silver: Best Pandemic-era Virtual Event (Consumer)
The 111th NAACP National Convention (virtual)
- Silver: Best Multicultural Event Campaign
HSBC Hex-Live
- Bronze (Best Use of UI / UX Design)
Pico takes their spots on the annual list of the world's top event organizers and agencies
Huawei at GITEX 2020
- Best Stand at a Technology Event (Diamond)
- Best Stand 1000 sqm + (Platinum)
Rentokil Initial Digital Ecosystem Experience
- Best Storytelling at a Digital Event (Platinum)
- Best Digital Innovation for a Client (Platinum)
Certificate of Excellence
‘Happy Company 5 Years+’ Label
The 111th NAACP National Convention
Gold: Best Diversity Campaign
Silver: Best Virtual Event or Experience
OMEN Challenge – The Video Game Game Show
Bronze: Best Gaming or Esports Campaign
Bronze: Best Use of Gamification, Contests and Sweepstakes
Permanent Exhibits Gallery – ‘Through the Lens of Time’ at Singapore Discovery Centre (Interior Design)
- B2B Agency of the Year (Gold award)
- B2B Agency of the Year (Local Hero award)
- Event Agency of the Year (Gold award)
- Event Agency of the Year (Local Hero award)
Caring Company 2020/2021
10 Years Plus Caring Company Logo
Hong Kong WinterFest
- Silver: Virtual Experience – Non-for-profit/Government
Diamond Award: Everlight Chemical booth at Touch Taiwan 2021
The New Land Rover Defender Media Launch Event
- Silver: Best Brand Activation
- Bronze: Best Event Production
Hong Kong WinterFest
- Bronze: Best Virtual Event Experience
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
- Best Idea – Events (Silver)
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot
The virtual edition of DBS Asian Insights Conference 2020 activated by Pico Singapore:
Gold
- Best B2B Event: Conferences / Meetings / Seminars
Silver
- Best Use of Hosting Platforms
Bronze
- Best Immersive Experience
- Best Virtual Event (B2B)
B2B Agency of the Year (Gold)
Event Marketing Agency of the Year (Silver)
Certificate of Excellence
Uber at Uber Elevate Summit 2019
Gold: Best B2B Campaign
HP at Coachella:
Gold: Best Campaign Targeting Millennials
Silver: Best Entertainment Sponsorship or Tie-In
Best Integrated Campaign
HP at The OMEN Gaming Lab:
Silver: Best Brand Awareness Campaign
Potential Partner Award
Infinity Marketing Team, a Pico Group company has won a place again
Attraction signage at Jewel Changi Airport Canopy Park
(Communication discipline, Signage category)
ILLUMA®4 Let Your Talent Shine Affinity Experience
- Bronze (Best CRM Strategy)
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Best New Brand Debut Honour Award
- Great Wall Motors at Auto Expo 2020
Hong Kong Tourism Board’s 2019 Greater Bay Area Showcase
- Bronze ('Promotion’ category)
'Blue and White – The Glory of the Silk Road’ exhibition
- 'Outstanding Projects’ category (Third prize)
Ex Winner in Best Production of an Event (B-To-B)
- Uber Elevate Summit 2019
Gold in Best Millennial or Gen Z Campaign
- HP at Coachella
Silver in Best Trade Show Activation
- The OMEN Gaming Lab
- TRANSPORTA (Experience Design category)
- Singapore Day 2019 (Experience Design category)
Honor 8X Beyond Limits
- Best Activation in a Retail Environment (Gold)
Adobe @ ITMA 2019 Barcelona
- Best Stand Up to 24 sqm (Gold)
Oerlikon @ ITMA 2019 Barcelona
- Best Stand 1000 sqm + (Bronze)
Mercedes-Benz BAM Festival 2019
- Best Launch (Gold)
- Best Business Solution (Bronze)
Certificate of Merit
Pico-activated Namwon Turbo One Inc. booth
• Best@Show Awards – Most Attractive Booth
Caring Company 2019/2020 10 Years Plus Caring Company Logo
Mother of the Nation Festival 2019 - Favourite Festival award
Certificate of Merit (Media and Communication category)
The Most Influential Exhibition Premium Service Provider of 2019
MVPRO Award
Uber
Gold: Best B2B Campaign
HP
Gold: Best Campaign Targeting Millennials
Bronze: Best Entertainment Sponsorship or Tie-In
Intel
Silver: Best Vehicle-Based Campaign, Best Use of AI/AR/VR
OMEN
Bronze: Best Sports Sponsorship or Tie-In
Innovative Booth Design Excellence Award (36 sqm & below)
- Penang State Government @ iGEM 2018
Innovative Booth Design Excellence Award (73 sqm & above)
- Nissan @ Kuala Lumpur International Motor Show 2018
Innovative Pavilion Design Excellence Award
- SEMI Southeast Asia Pte Ltd @ SEMICON Southeast Asia 2019
Most Interesting Event Excellence Award (1,001 pax & above)
- Expo Negaraku 2017
Best Small Budget Campaign (Bronze Dragon):Lazada's 6th Birthday Surprise
Event Agency of the Year
Children’s Festival at Gardens by the Bay:
Gold: Best Experiential Marketing, Best Use of a Venue, Best Venue Experience
i Light Singapore - Bicentennial Edition:
Silver: Best Consumer Event: Arts & Entertainment, Best Event Production, Best Use of a Venue, Best Use of Social Media
Bronze: Best Immersive Experience, Best Venue Experience
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Caring Company 2018/2019
10 Years Plus Caring Company Logo
Happy Company
Recognition of 30 Years of Excellence
Best ESG Report – Small-Cap (Grand Award)
1st place in the Outstanding Service Award category
Gold
Best Event – Sponsorship Activation
Best Event – Use of Venue
Best Event – Use of Bloggers and Influencers
Silver
Best Event – Social Media
Best Event – Production
Best Event – Venue Experience
B2B Agency of the Year (Bronze award)
Event Agency of the Year (Bronze award)
Alibaba’s stand activated by TBA Creative Network
Best Trade Show/Exhibition/Conference (Bronze)
Pico’s Saudi Arabian Airlines activation
- Best Stand Personnel Award
- People’s Choice Award
Pico’s Dubai’s Department of Tourism and Commerce Marketing activation
- Best Stand for Doing Business Award
2017/2018 Caring Company
10 Years Plus Caring Company Logo
Best Campaign – Original Content (Bronze)
Pico’s Alibaba activation was on the list
Best event agency category
1. Special Award for Industry Recognition
2. The Event Management Company Award for Excellence (Finalist)
3. Best Booth Design (73 sq. m. and above)
- Project: Minggu Saham Amanah (MSAM) 2016 (Finalist)
- Project: Hitachi@IGEM 2015 (Finalist)
4. Best Event (201 pax and above)
- Project: Glenfiddich: A Visit to the Valley of Deer (Finalist)
- Project: SP Setia Raya Carnival 2015 (Finalist)
The Outstanding Service category (3rd place)
Websites-Events (Silver award)
Best Event – PR/Guerrilla Marketing Stunt (Gold award)
Best Event – Government Sector (Silver award)
Best Event – Exhibition (Silver award)
Best Event – Arts & Culture/Entertainment (Bronze award)
Best Event – Targeted Community (Bronze award)
The Singapore Pavilion received Silver award (Theme Development for pavilions under 400 sq. m.)
The France Pavilion received Bronze award (Theme Development for pavilions larger than 700 sq. m.)
Best Marketing Website
Editor’s Choice – France Pavilion
Best Presentation – Israel Pavilion
Best Small Pavilion (Honorable Mention) – Singapore Pavilion
Elements & Details (Honorable Mention) – Pakistan Pavilion
Thea Awards for Outstanding Achievement
Best Integrated Experiential and Engagement Marketing Agency in 2017
Best Country Pavilion Award (Regional)
Event Marketing Agency of the Year (Gold award)
Local Hero award
Event Agency Awards – Best Conference Event (Bronze award)
B2B Agency of the Year (Silver award)
Event Agency of the Year (Bronze award)
Happy Company
Manpower Developer 2017-2019
Certificate of Merit
10 Years Plus Caring Company Logo
Excellence in Event Marketing (Sliver award)
Event Agency of the Year 2016
Best Event - Community Service (Gold award)
Best Event - Government Sector (Gold award)
Best Event - Immersive Experience (Gold award)
Best Event - Use of Venue (Gold award)
Best Booth in Pavilion Design Award
Ranked 1st in terms of annual revenue forecast
Platinum A’ Design Award for the 2015-2016 period (Architecture, Building and Structure Design category)
Best Use of Digital (Gold award)
Public Sector Campaign of the Year (Bronze award)
Campaign of the Year award
B2B Agency of the Year (Bronze award)
Best Project Manager award
Best Design Project award for INTELEC 2015
Best Quality Delivery Project award for Intersolar Europe 2015
Distinction in Website Development
Distinction in Online Video Marketing
2015/2016 Caring Company
5 Years Plus Caring Company Logo
Ranked 2nd in the Asia Pacific’s Best Business Event Agency category